Six Pack Marketing to Increase Plumbing Sales and Profits
This article will focus on a proven method we used to generate immediate and recurring sales in our service and repair plumbing company and if you follow directions and do it right you can expect similar results!
Contractor Six Pack Marketing is extremely powerful so be very careful with this one…several years ago in one of our service and repair plumbing companies in Seattle Washington we would send a crew to do a simple fresh water galvanized pipe to copper re-pipe project or any small fixture replacement project that meant they would be at a client’s home for at least a day and they would wind up staying in the area for several weeks at a time.
This Is A Plumbing contractor’s lead generation dream! In fact we had to hire more workers, train them using our documented process and send them out to a new project in a new neighborhood and BANG! More often than not they would plant the flag and setup operations and be there for a very long time.
Here is how it works: Your crew shows up to a house to do plumbing project and before things get really busy you send someone from the crew to go to three houses on each side of the home where you they are working (six pack) and introduce yourself to the people living there by handing them a business card and in their own words say these exact words “Hello, my name is —– and we are doing a plumbing project for your neighbor —— and I just wanted to let you know that if any of our trucks or vans are parked in your way or if you have any concerns about what we are doing you can contact me personally and I will be glad handle it for you.” If nobody answers the door simply leave a pre-printed flyer with the same message on it with your business card.
WOW! You will amaze and delight them! Now do the same for the six houses across the street and when you are finished if nobody has asked for you to “stop by and see about a construction project” at their house you re-visit them and ask if they were inconvenienced in any way. This works because most people are curious about what is going on their neighborhood.
Numbers, Numbers, Numbers! In baseball if somebody hit homeruns 30% of the time they went up to bat they would earn a lot of money. Most of the time you will not find new work in the neighborhood; however, if it works just 10% of the time and one more person hires you repeat the six-pack again and in most cases human nature is “Me Too, Me Too!” Nobody wants to be left out and very quickly you need a wheelbarrow to haul all your money to the bank!
Now for the big news Figure out how much money it costs to “Mobilize” get your vehicles, labor, material, tools and equipment to a jobsite and how much does it cost to “Demobilize” or reverse the process. Now add an increased efficiency of at least 1% to the bottom line because the crew is familiar with the people and the neighborhood.
Every time your contractor six pack works you just put that “Mobilize and Demobilize” money and the 1% increase to the bottom line in your “vacation, retirement, kids college fund or whatever makes you smile fund”.
If You Are a Plumber Near Lynnwood Washington
If you would like to try the contractor six-pack but need someone to do it with you and if you are within 20 minutes driving distance from my office in Lynnwood Washington and offer to buy me breakfast ahead of time I could be persuaded to do it with you at no additional charge because I enjoy helping fellow plumbing contractors become more successful! Contact Sharie 206-361-3950 or by email firstname.lastname@example.org and let her know you are interested in my help with your six-pack marketing system.
If you are outside 20 minutes driving distance from my office in Lynnwood Washington and would like my help please contact Sharie 206-361-3950 or by email email@example.com and we will work something out.
This article was written the day after Thanksgiving 2013 which means I came to my office special just to share this information with my fellow brothers and sisters of the plumbing contractor family as a small token of thanks for all you do for everyone on this beautiful big blue marble we call earth.
Going forward if there is any particular topic you would like me to address please feel free to send me an email firstname.lastname@example.org. And let’s work together to help Sean Kavanaugh grow this website to be a full and complete blessing and resource for all pluming contractors, and those who support plumbing contractors.
I leave you with this heartfelt blessing “May your plumbing company grow and prosper as you continue serving your communities and know you are loved, admired and appreciated because of all the work you all do to bring health, wealth and value to other people’s lives”.
Randal L. DeHart, PMP, QPA